Business cards are a fantastic marketing tool. They help recruit talent, hand out personalized swag to potential hires, and provide an instant photo of your company culture. But these can also be costly if you’re not careful with how the card is printed on paper- some companies print their cards on cardboard which costs less but doesn’t have as much impactful design space.-
A business card is a marketing tool that provides contact information and is typically given to potential clients. A marketing name card is a business card with the company’s logo on it.
Cidnee Stephen, one of the Duct Tape Marketing Coaches who will be blogging over the next several months, joins Palo Alto Software.
Do you have a box of business cards on your desk that you never seem to go through before the information changes and you have to purchase a new box? Or, even worse, are you still working on the same box of business cards from three years ago?
For a small company, business cards may be an excellent low-cost marketing strategy. They state precisely what you do and provide all of the contact information needed to reach you. However, we seldom utilize them for anything other than networking, and even then, we don’t know whether people keep them.
Here are seven alternative methods to convert your business cards into a low-cost marketing tool.
• Keep them on hand • Store them with strategic relationships • include them in your communication • use them to direct visitors to your website • write something helpful on the reverse • use them to scribble down notes • use them as part of your referral system
Keep them on hand, even if you’re only going to the store or doing a quick errand. You never know who you’ll meet or what opportunities may present themselves. To avoid being left empty-handed, store your business cards in various places, such as your wallet or handbag, your vehicle, or your favorite coat. A word of advice: buy some basic card holders to keep your cards from being twisted or dirty.
Establish Strategic Alliances — This is particularly successful when marketing to consumers, but it may also be utilized in business-to-business situations. For example, business cards may be distributed in grocery shops, car washes, and restaurants. If you’re a sign business, how about connecting them with a graphic designer, or a realtor, if you’re a mortgage broker? Keep your eyes peeled for ways to get your business cards in front of your target market!
Include them in your communication — Include your card in any invoices or other correspondence you send to your target market. Consider sending a few and requesting that your valued suppliers or customers pass them on. I know a travel agent who paid hers together with her energy bills.
Face it: direct them to your website. People are increasingly turning to the internet for information. Despite this, some individuals fail to put their website on their business card. If you’re pleased of your website and how it promotes your business, let them know when you give them your business card.
Put something helpful on the reverse of your card — by useful, I mean anything that will encourage people to keep your card. A calendar, a discount, a FREE Trial, or a Free Report are all examples of freebies. Consider anything that your target market will appreciate, and your card’s lifespan will be extended.
Use them to scribble down information – say, if someone asks for your dentist’s name or if you’re attempting to explain a concept. Use it if the information will fit on your card. You are ensuring two things by doing so. They will remember you for assisting them and will keep your card for a longer period of time.
Use business cards as part of your recommendation system – Business cards may play an important role in your referral system. I’m not a big fan of giving out two or three cards to individuals you’ve just met. However, I am a firm believer in keeping extra cards on hand for pleased customers and strategic partnerships.
Consider labeling the cards in a manner that allows you to trace the source of the recommendation. If someone hands in the card, give them a discount or a reward. One of the most effective alternate applications for your business cards is a strong referral strategy.
Consider that for a moment. In those little business card boxes, you have 500 to 1000 pieces of marketing in your hands. The goal is to get them into the hands of individuals who can help you expand your company. To accomplish so, you’ll need to develop a plan for putting them to innovative use. You’d want to get all of those cards out of your office and into the market as soon as feasible!
Cidnee Stephen is the founder of Strategies for Success, a marketing firm that caters to the requirements of small companies and professional services on a tight budget. She has assisted hundreds of small companies in breaking free from their peak and valley ruts, allowing them to reach the next critical level of success. Cidnee is also a sought-after speaker, author, and blogger on marketing issues affecting small companies and B2B service-based enterprises. Subscribing to her bi-weekly marketing advice for small companies is free, and you’ll also get a bonus report on the 7 Steps to Marketing Success.
Business cards are a great marketing tool for any business. However, they can be difficult to use and inconvenient when you’re on the go. Putting them on cars is a way to make them more convenient and easy to access while still using them as a marketing tool. Reference: putting business cards on cars.
Frequently Asked Questions
Is a business card a marketing tool?
A: Yes, business cards are a marketing tool. There is nothing more efficient than having your contact information in person on hand to leave with someone after meeting you for the first time.
What type of marketing are business cards?
A: Business cards are a marketing tool that can be used to introduce yourself, your company or product. The purpose of the card is for you to hand out and share with clients in order to get potential customers on board.
What are the 4 marketing tools?
A: The 4 marketing tools are; word of mouth, testimonials, content marketing and advertising.
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