Day 4 of the Big Brand Challenge and it’s time to put your marketing materials on lockdown. You’ll need a catchy tagline, some social media graphics, and maybe even an infographic or video if you’re feeling fancy.
Day 4 of the Big Brand Challenge has arrived.
You built the basis for your brand on Day 1 and Day 2 of the challenge. You established who you are on Day 1, what you look like on Day 2, and started the process of designing or changing your logo on Day 3. It’s now time to freshen up your marketing materials! Then you may go on to Day 5, which is all about getting ready for liftoff!
You’ll spend Day 4 working on developing or upgrading your marketing materials. Let’s get this party started.
Make or edit your promotional materials.
Complete this checklist to ensure that your company’s key marketing materials are in place.
1. Your company need signage.
Customers must be able to locate you. Put your company’s best foot forward with consistent signage that incorporates your brand.
2. Your company need a website.
You must be connected to the internet. Customers will look for you online even if you’re a brick-and-mortar store. You must be present. Consider utilizing one of the newest web-builder tools, such as Weebly, SquareSpace, or Wix, if you don’t already have a professional website. You don’t need to know how to code and can be online in minutes.
3. You’ll need invoices, stationery, and Powerpoint for your company.
You must be consistent in all of your communications. Verify that everything your company produces follows your brand standards and contains your logo.
4. Social media is necessary for your company.
Customers will look for you on social media. Make sure your logo appears on all of your platforms (Twitter, Facebook, Google Plus, Pinterest, and so on) and that your brand standards are followed. Make your cover page out of one of the pictures you selected on Day 2. Allow the rest of the world to engage with your brand.
5. Your company need flyers and brochures.
Update all of your printed materials to reflect your new appearance. Printed goods have always been costly to produce and deliver. New online printing services are assisting in the cost reduction. Don’t utilize resources that aren’t up to date.
6. Your company need t-shirts or uniforms.
Who doesn’t appreciate a good shirt? Your new logo and colors should be incorporated into your uniforms, giveaways, and workplace attire. Giving your workers (or customers) new shirts may be an effective method to introduce and transition to a new logo.
Bringing today’s work to a close
Although switching brands may be expensive, do it in stages and remember to shop online for the best deals. You’re now ready to go on to Day 5 of the Big Brand Challenge, where you’ll start preparing for brand liftoff!
Do you want to finish it later? Day 4 of the Big Brand Challenge is available as a 2-page PDF download.