Retailers are the gatekeepers of consumer goods, and they can be a tough partner to work with. In this article, we’ll show you how to get your product on retail shelves in four simple steps.
The how to get your product in beauty supply stores is a guide that helps people learn how to sell their products on retail shelves.
“A Small Player Breaks Into Starbucks,” by Kelly Spors, appeared in The New York Times the other day. It’s an interesting tale.
It’s also correct. I know since, in the early days of Palo Alto Software, we broke into the retail channels of office shops, computer stores, and superstores. And it wasn’t easy.
Many entrepreneurs want to have their goods sold in big stores. Small businesses without a well-known brand name, on the other hand, may find it difficult to market.
To say the least, it’s an understatement. A poor economy and a shifting business environment are threatening a lot of retail right now. New goods are the last thing merchants need (What?). Is it possible that I just typed that? Is it really as terrible as it seems?). Even when we did get in 15 or so years ago, it required a lot of phoning, fresh packaging, and a competent salesperson.
According to H. David Hennessey, a marketing professor at Babson College in Wellesley, Massachusetts, “the main objective of every large store is to obtain more dollars per square foot.” “You must demonstrate to them how you can do it for them in a very obvious and efficient manner.”
Professor Hennessey believes that large product manufacturers have a distinct advantage since they can often provide several product lines at cheaper costs and already have inventory management systems in place. Smaller businesses must compete on pricing with big brands while also being unique enough to justify the retailer’s investment.
Getting that initial meeting may be difficult. Tom Szaky, co-founder of TerraCycle, a company that distributes worm feces fertilizer, called Wal-fertilizer Mart’s buyer every day for three weeks before the buyer finally answered his phone.
He informed the customer that he had created an environmentally friendly fertilizer that was cheaper to manufacture than the big brands, knowing he just had a few seconds to persuade him. The buyer was so intrigued that he brought him to Wal-Mart headquarters in Bentonville, Ark., where he agreed to try TerraCycle out.
It’s not that merchants aren’t interested in new goods. It’s that taking on a new product entails a significant amount of risk in a company that tracks every variable it can on shelf sales success. There isn’t much room for mistake, and there isn’t much motivation to try new things.
Stores have already built distribution networks, connections, flow, storage, and–most importantly–customers with the goods they currently offer.
Then there’s the presentation. Packaging, of course. For retail, this is crucial. In 1993, our business was almost destroyed by drab, unappealing packaging on store shelves.
(Asuroca used a Flickr cc license to create this image.)
The find retailers for your product is a blog post that will help you find retail stores that would be interested in carrying your product.
Frequently Asked Questions
How do I get my product on store shelves?
You can contact your local retailer or distributor to get in touch with the right person who will be able to help you out.
Is it easy to get your product in stores?
Yes, it is very easy to get your product in stores.
How do I get my product into big box stores?
If your product is a physical product, you can contact the stores customer service department to see if they will accept it.
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