I was working at a small startup in the early days of my career when I had an idea for how to get more customers. We threw a huge event, and our partner showed up with their first customer!
This is part of Bplans’ “How I Did It” series, which tells the actual tales of real companies starting out, overcoming obstacles, and succeeding. Here’s the link to the previous article.
Corpo Bootcamp with Chardét:
“The most challenging aspect of attracting clients for my Corpo Brazilian Bootcamp exercise courses was a tight budget, which required me to be very creative. My first approach was to raise awareness by hosting a big, public event that would highlight our services—I planned a free bootcamp session dubbed Jumpstart Vero (Portuguese for “summer”) in Central Park, replete with live Brazilian music.
“I sought a collaboration with VitaCoco, a Brazilian coconut drink, to help create momentum around this event. The plan was to hand out the drink to both participants and spectators, along with information about Corpo. I promoted the free event via Facebook advertising, professional and personal networks, and a Meetup.com group.
“I was blown away by the outcomes! The event was successful in generating word-of-mouth referrals, and I was able to utilize it as leverage to persuade both LivingSocial and Groupon to include my classes.”
Chardét Durbin started Corpo Brazilian Bootcamp to introduce a Brazilian concept to New York workouts—fitness doesn’t have to entail being thin! She conducts a high-intensity workout that combines bodyweight movements with yoga, kickboxing, and capoeira.
Have you have a fantastic tale to tell about how you achieved it? Send it to us at [email protected] or use the hashtag #howididit on Twitter.