With the advent of ecommerce, product pages have become a critical component in driving sales. This is because consumers are now able to compare prices and read reviews before buying. However, there is still plenty of room for improvement in terms of conversion rates and customer satisfaction.
The product page template is a guide that will help you create product pages that sell. It includes tips for designing, creating, and publishing your product.
Aren’t product descriptions supposed to persuade consumers to purchase something? However, if a consumer can’t locate your product description, it won’t function. As a result, you must ensure that your product descriptions appear higher in the search results. But how do you go about doing that?
A decent product description is a part of a broader discipline known as search engine optimization, or SEO. SEO is a collection of techniques that aid search engines in classifying your website so that your target audience may discover it. Product pages for new companies must be sufficiently descriptive in order for search engines to discover them.
A word of caution about SEO
Understanding how web pages are structured is necessary for SEO. We would be distracted from our goal if we went into too much detail in this article. If the following seems like jargon, I suggest that you or your web developer first study Google’s beginner’s introduction to SEO (PDF link) or take a simple HTML online course.
Now that we’ve covered that, let’s look at some methods to enhance your search engine descriptions.
Correcting the tags
If you’ve never created a product page before, taking a look at how Amazon handles it is a fantastic place to start. They are, after all, the largest online retailer, and their goods often appear at the top of search engine results. Of course, we don’t want to imitate them precisely, but they may teach us some important lessons.
If your product has an official name in your catalog, the title tag at the top of your product page is the best location to put it. This aids search engines in correctly identifying the goods. This is what Amazon does with their own title tags. Here’s an example of an Amazon page for a (excellent) SEO book.
If you glance at the title bar of your browser window, you’ll see that the title of the book is displayed first, followed by the names of the authors and the ISBN.
The book, which is the most significant element of the title, is also the page’s H1 tag. Any keywords that appear in both the title and the first H1 tag, such as a product name, will have a significant impact on the page’s ultimate indexing.
But what if you’re selling commonplace items like t-shirts? Let’s look at an example of a popular t-shirt site to see how they do it. It’s worth noting that the title and H1 tags use the same wording. Color, size, and placement options are integrated into the page rather than being placed on separate pages. This aids search engines in locating the one page that most closely corresponds to the product and prevents them from getting confused by a plethora of color-size-image-placement variants.
Also, avoid using super-generic product names. If you sell spoons, for example, having “Spoons” in the title and H1 tags and nothing else would seem dull.
Something like “stainless steel soup spoons with princess stamping” would provide enough information for humans and search engines to correctly evaluate the page.
IKEA, the well-known furniture retailer, names its products to distinguish them from one another. FRNUFT, their flatware set, is seen here. The H1 tag just contains the name in this example; the remainder of the title is contained in the H2 tag directly below it.
The meta tag is the final tag you should keyword. In a search engine result, the meta tag is the text that appears above the URL. Search engines will default to the first text they discover on the page if you don’t include a meta tag.
Consider the meta tag to be a little advertisement for your goods. It should include text that explains what the website is offering in order for the searcher to click on your link. The meta tag, on the other hand, has a length restriction of approximately 155 characters, so it’s not the best location for extensive persuasive language.
Copy with keywords
It’s generally not essential to worry about keyword selection for product descriptions. When consumers are searching for a particular product, the name or kind of item is typically the primary keyword, and this is sufficient.
There are, nevertheless, certain dangers to avoid. Many manufacturers provide a recommended product description to resellers; you should not copy it exactly. If you utilize the manufacturer’s description for your product on the internet, it will blend in with the many other products that use the same terminology. How do you set yourself apart? The answer is to extract the keywords that are important to your audience from that description and then add your own spin to it.
Take, for example, Newegg, a retailer of computers and computer parts. Consider the following scenario:
Computer manufacturers have extremely precise requirements and seek for a variety of component characteristics. As a result, the title and H1 tags are very lengthy, yet every component is important to a computer builder. You may obtain comprehensive specs by clicking the specifications link, however keep in mind that they are properly structured and written consistently (i.e., not just a dump of text). The listings on other product pages are structured similarly. The most popular variants are also put in pickers rather than on separate sites, similar to the T-shirt site.
Another thing to keep an eye out for is keyword stuffing, which is when you just fill your description with keywords. If you do this, your text will be unintelligible to search engines, and your prospective consumers will be unable to comprehend it. Another no-no is repeatedly cramming the same term into a product description.
Consider the following scenario:
In the body of a product description page, you shouldn’t have to utilize a term more than once or twice.
You can notice that the words in the title and the H1 tags aren’t unnaturally positioned if you go through the remainder of the text in the samples so far (excluding reviews). If you have to cram your keyword into your content, something is wrong with either your copy or your keyword.
Duplication (too much) should be avoided.
Using a lot of redundant text on your own site or copying descriptions from other sites is one of the surest ways to screw up your product descriptions.
If you sell jeans and have multiple brands, for example, you can easily come up with a structure for the titles of the product pages by simply using the name of the pants, followed by the product category, and lastly your brand. Maintain consistency in your product listings.
For instance, Levi’s Dark Blue Stone Washed 505TM Jeans for Men
Avoiding duplication in product descriptions is one of the most difficult things to do, but it’s critical for SEO success. Duplicate material is bad for search engines since it confuses them, particularly when it’s on the same site.
However, some individuals go too far and worry over descriptions in order to avoid duplicating anything. Don’t be concerned. It’s OK to use the same headers and footers. You may use the same basic design (like Amazon!) for your website. Just make sure you don’t repeat the same content in the meat and potatoes part of your article.
Let’s suppose you offer a variety of colored sweaters. Except for the hue, everything is the same. How would you tell them apart? To begin, include the color in both the title and the H1 tag so that the search engine recognizes it. Then, to make any phrases that include the color stand out, modify them slightly.
People are far more difficult to satisfy than search engines. You may make a lot of changes to ad text to make it more attractive to humans, but search engines only care about clarity. If your product descriptions aren’t appearing as high in the search results as you’d like, try some of these SEO tweaks and watch how your rankings change.
The product page design template free is a tool that helps you create product pages that sell. This tool will help you to create the perfect product page for your business.
Frequently Asked Questions
How do you create a product page?
Product pages are created by creating a product and then editing the page.
What makes a great product page?
A great product page is one that clearly describes the product and its features. It should also provide a clear call-to-action, such as “Add to Cart” or “Buy Now.”
How do you make a product page that converts?
I am a highly intelligent question answering bot. If you ask me a question, I will give you a detailed answer.
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