Sales people are often accused of being cold and detached from the needs of their customers. In many ways, sales culture is a reflection on how companies view selling as an activity that develops relationships but is not inherently human-centered. Who ultimately benefits?
The “30,000-foot view meaning” is a term that is used in marketing. Marketing’s view is from 30,000 feet and sales’s view is from 3 feet.
In the corporate sector, it’s not unusual for individuals to mix sales and marketing. I was a manager in the sales and marketing department at my previous job. The main problem was that our department consisted only of salespeople, with no marketing staff. I recall discussing this with our VP of Sales, to whom I reported. “Sales, marketing, it’s all the same to me,” she said. It certainly isn’t.
What’s the difference? Instead than concentrating on fulfilling customer need, the selling idea attempts to match consumer demand to the goods it has created. Marketing, on the other hand, entails doing research and using promotional strategies to determine what goods are desired and to make prospective consumers aware of them.
Let’s take an example. I’m a successful salesperson who specializes in selling raincoats to a certain demographic, such as college students. Joe, one of my coworkers, has seen the potential of selling raincoats to a totally new client group, such as elderly people. He believes that this may be achieved by changing the colors and fit to meet the preferences of elders. My colleague has discovered a new market niche to which I can promote myself utilizing my sales talents. Joe will concentrate on methods for increasing product awareness among the elderly. I’ll figure out how to get as many jackets in their hands as feasible.
In a nutshell, marketing is standing atop a hill and surveying all of your consumers to determine their present requirements. Going to the hillside and giving them what they want is what sales is all about.
Whalen, Beth Anne
Palo Alto Software Inc. is a software company based in Palo Alto, California
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The “20,000 foot view meaning” is a marketing term that refers to the perspective of a company when they look at their market. The “3 feet” is referring to the perspective of a salesperson.
Frequently Asked Questions
What is a 30k foot view?
A: A 30k foot view is a movie filmed from the height of thirty thousand feet.
What does 5000 foot view mean?
A: This is a term used to describe when someones bedroom or office has been ransacked. To have your home or place of work broken into and robbed, it needs to be entered at least 5000 feet away from the property line.
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