Day 5 of the Big Brand Challenge is upon us, and it’s time to see what brands have been working on.
Welcome to the last day of the Big Brand Challenge!
You built the basis for your brand on Days 1 and 2 of the challenge. You established who you are on Day 1, what you look like on Day 2, produced (or modified) your logo on Day 3, and described the key marketing materials you needed to generate on Day 4. Now is the moment to get your brand ready for takeoff!
Branding prepares you for the date, but marketing secures the date. These five stages must be completed before you can proceed from the branding to the marketing phase.
Get ready for the launch of your brand!
1. Consult your friends
Make contact with your friends, customers, suppliers, and vendors. Is your new brand well-received? Is there anything you’re missing? Make a phone call, send an email, conduct a poll, or even organize a party.
2. Make a list of your contacts
Prepare to make your announcement. Make a list of individuals and decide when and how you’ll inform them of your news.
3. Create an analytics system
You must track your progress. Set up Google Analytics if you have a website. Use the reporting features in services like MailChimp if you’re conducting email marketing. Make sure you’re ready to collect data on what’s working and what isn’t using whatever vehicles you’re utilizing to convey your message.
4. Participate in social media
Consider using social media if you haven’t previously. Over a third of all website referral traffic currently comes from social media. Choose the appropriate platform for your company depending on where your consumers interact.
5. Establish objectives
You should be aware of your current location. Set attainable, but realistic, objectives for where you want to be tomorrow. Make a list of them. Share them with your coworkers.
Bringing today’s work to a close
Although switching brands may be expensive, do it in stages and remember to shop online for the best deals. What was your experience like while you were doing these exercises? Tell us @Bplans on Twitter!
Do you want to finish it later? Day 5 of the Big Brand Challenge is available as a 2-page PDF download.