Web metrics are a gateway for understanding how your website is used and can provide direction on the best ways to tweak it. There’s no shortage of options out there, but here are 10 tools you might want to consider using in order to track your web metrics:
Moving Google Page Speed Insights into real-time
WordPress SEO by Yoast Plugin
Website Grader Toolset (WGT) at Moz
The “website analytics tools” is a list of the top 10 tools for tracking your web metrics. The tool allows users to track their website’s performance and gain insight into how it is performing.
So, you’ve put up a website for your company and it’s up and running.
But do you have any idea what’s going on with your site? Do you know which pages get the most traffic and which pages are most likely to lead to a sale? What are the most effective traffic sources for you?
Trying to go through all of the data generated by your website may be a time-consuming and complex task.
Thankfully, there are a lot of wonderful tools for monitoring your web analytics (both free and commercial) that may help you better understand what your users are doing on your site as well as how your rivals are doing with their own online efforts.
What is the definition of web analytics?
Before we get into our top 10 suggestions for tools to help you better understand your web analytics, let’s take a brief look at what web analytics is all about. It’s a crucial part of running a company and maximizing your online visibility.
Web analytics is more than simply data analysis; it’s a continuous process. The process begins with the collecting and analysis of your data as well as that of your rivals, but the second step—what you do with it all—is even more crucial than the first.
Once you’ve gathered your data, you’ll need to convert it into a plan of action for improving your website. Finally, such activities must be in line with your most significant business objectives: raising sales, increasing social sharing, enhancing customer involvement, or whatever your company’s objectives are.
1. Google Analytics (both free and premium versions)
We’ll start with what has become the gold standard in web analytics solutions for companies of all sizes (and it isn’t the gold standard only because it’s free).
Google Analytics is one of the most comprehensive and effective analytics tools available. It will assist you in determining precisely what your site’s visitors are doing. If you have an e-commerce site, Google Analytics can watch your transaction data and help you figure out which pages generate the most sales.
Beyond user activity data, Google Analytics does a wonderful job of displaying you your user demographics, including where they’re from, what browsers they’re using, and even the size of the monitor they’re using.
While there is a lot of data in Google Analytics, which may be intimidating at times, they have helpfully included instructional suggestions inside the tool so you can get guidance at any time.
You may upgrade to a premium version of Google Analytics for bigger firms, but the free version will enough for most small and medium-sized businesses.
2. Statcounter (from $9/month forward)
Take a look at Statcounter if you’re searching for a simpler analytics solution. It performs many of the same functions as Google Analytics, but in a little more user-friendly way.
Statcounter is worth a look if you’re new to analytics in general and want a faster learning curve. It also interfaces seamlessly with a number of popular site-building tools, allowing you to be up and running fast.
3. CrazyEgg (starting at $29/month)
The heatmap tool from CrazyEgg.
The heat mapping tool is CrazyEgg’s key to success.
A heat map is a straightforward method to view precisely what’s going on on your site without having to wade through a sea of data supplied by other analytics tools. CrazyEgg allows you to view what people click on as well as where their mouse moves on a website.
You can also monitor how far viewers scroll down a page, giving you the data you need to make changes to your site design so that vital content is viewed by as many people as possible.
You may also segment the data if you’re a power user to analyze how visitors from a single traffic source behave in comparison to others.
The top SEO and competitive research tools are:
4. MOZ (starting at $99/month)
MOZ (previously SEOmoz) is a one-stop shop for monitoring your search engine rankings, as well as what’s going on with your competition and your social media presence.
MOZ provides thorough information on which sites link to your site as well as your rivals’ sites. You may examine how you rank in Google for a certain search keyword and compare your performance to your competitors over time. As you strive to optimize your site for search engines and climb the organic search ranks, this provides you a tremendous advantage.
MOZ also provides actionable data to help you increase your presence on Facebook, Twitter, and other social media sites, as Google and other search engines place more importance on how your site and brand are shared on social media.
5. SEMrush (starting at $69.95/month)
SEMrush is a wonderful tool for anybody who advertises on Google, Bing, or Yahoo!
SEMrush not only provides good statistics on your (and your rivals’) search engine rankings, but it also informs you what keyword searches your competitors are advertising on and even displays their ad content. You may also receive an idea of how much your rivals are spending on search advertising, believe it or not.
SEMrush is a great tool for figuring out what’s going on in the search engines and getting concrete advice on how to enhance your rankings and online marketing.
6. Ahrefs [$83 and above per month]
The Ahrefs Site Explorer tool provides valuable SEO metrics and analytics for every website or URL. It displays the overall Domain Rating (DR), a particular page rating (UR), backlinks, referring domains, and organic traffic. The dashboard includes charts that make it simple to see how certain variables have evolved over time.
You may go even further and look at backlinks and their anchors, as well as organic keywords and their essential metrics (Search Volume, Difficulty, CPC, etc). Content Gap is an excellent function for determining which keywords you may be neglecting. When you enter some rival domains, you’ll see all of the keywords for which they rank, but you don’t.
Site Explorer may also assist you if you’re more interested in sponsored search. You’ll find out what keywords your rivals are bidding on, what advertisements they’re running, and which sites get the most paid traffic.
The following are the most effective tools for testing and improving your website:
7. Convert to a monthly fee of $599.
The next phase in the analytics process is to test new things on your site to see if you can enhance performance once you’ve gathered data on how your consumers use it.
Maybe you’re trying to attract more individuals to fill out a form or buy something from your store. Perhaps you just want more people to “like” your Facebook page. This is where a tool like Convert may help. Convert allows you to swiftly make changes to your site and then automatically determines whether version—the old or new version—is better at achieving your objectives.
Convert’s finest feature is that you don’t need a web developer or engineer to use it—the whole interface is point-and-click, and you can make changes to your site without touching a single line of code.
8. Google Optimize (for free and for a fee)
Google has recently brought out this free product, formerly known as Google Website Optimizer, that provides you the capability of a tool like Convert in a free package that is intimately integrated to Google Analytics.
Google Optimize, like Convert, allows you to compare the performance of two distinct versions of a web page in order to improve your site. You’ll receive a point-and-click interface for making changes to your site, similar to Convert, and Google will do all of the hard work when it comes to evaluating the data and advising you which version of the page is best for you and your company.
Most importantly, this feature is free and simple to use—simply it’s not as comprehensive as a premium tool like Convert.
The top social metrics monitoring tools are:
9. [FREE] Twitter Analytics
Fortunately, some of the greatest social analytics tools are already embedded into the products you use. Log into Twitter’s advertising site and choose the “Analytics” option from the top navigation bar.
You don’t have to advertise on Twitter to utilize this service, so avoid the icons and links on their site that urge you to do so. You can examine who your followers are, where they are from, what they are interested in, and even the gender ratio of your follows using Twitter’s analytics package. You’ll also receive a report on your tweets, allowing you to observe which ones garner the most attention and generate the most conversions.
Facebook Page Insights [free] is number ten.
If you manage a Facebook page for your company, the built-in Facebook Page Insights function gives you a full breakdown of your posts, including who they reach, who likes them, and how your Facebook performance has changed over time.
You may also get information on who visits your Facebook page and where they came from. You can also obtain summary demographic statistics on your followers and individuals who read your posts, similar to Twitter Analytics. Overall, Facebook Page Insights offers intriguing and practical data for optimizing your Facebook presence and increasing likes and content sharing.
The next step is to find out what you should be measuring now that you have all of these tools for tracking web metrics.
Finding the time to examine your data as a small company owner may be a difficult undertaking. Fortunately, it doesn’t have to be, and I go into greater depth about the top web metrics you should be following and the most critical business metrics to measure across the board in a few other posts.
The “top 10 web analytics tools” is a list of the top 10 tools that are used to track website traffic and conversions. These tools allow users to monitor, analyze, and optimize their websites.
Frequently Asked Questions
What metrics should I track on my website?
A: You should be focused on engagement metrics. These are the most important because they indicate how many people are visiting your site and what their overall activity is like. Many of these include things like page views, time spent on pages etc..
Which tool is used for metrics tracking?
A: We use Google Analytics to track metrics on our website.
What are the top web analytics tools?
A: Some of the top web analytics tools are Google Analytics, HubSpot, MixPanel.
- best web analytics tools 2020
- free website analytics tools
- best web analytics tools 2021
- best website traffic tools
- web analytics tools comparison